If you’re planning to exhibit at this year’s Taste of Dublin, you’ve already taken a huge step toward growing your brand. As one of Ireland’s premier food festivals, it’s an unmissable opportunity to put your restaurant, food truck, or artisan product in front of thousands of food lovers. But if you want to truly stand out, your stall design needs to be just as memorable as your menu.
At Vinehall Displays, we’ve helped food and beverage brands across Ireland create eye-catching, high-performing event booths and festival stands that draw crowds. Here’s our expert guide on how to design a winning food stall for Taste of Dublin 2025, happening 13-16 June.
1. Understand the Taste of Dublin Audience
Taste of Dublin is no ordinary food festival—it’s a premium culinary experience that attracts a sophisticated, food-savvy crowd. These visitors are looking for something special: creative presentation, unique flavours, and a sense of occasion. Your stall design should instantly communicate the quality and character of your brand.
Sleek, Polished Finishes That Speak to Professionalism
Choose clean lines, high-quality materials, and modern finishes to reflect the care and precision you put into your food. A visually appealing, well-constructed stand signals credibility and elevates the overall perception of your business.
Clear, Attractive Signage Visible from a Distance
Use large-format, high-resolution signage that includes your logo, brand colours, and key menu highlights. Visibility is crucial at crowded events—your signage should do the work of attracting foot traffic even before someone catches a whiff of your food.
An Intuitive Layout That Welcomes Guests
Design your booth so that it naturally guides visitors through the experience—perhaps starting with your menu display, moving to the ordering point, and finishing at the collection area. A logical flow improves efficiency and leaves a positive impression.
Warm, Friendly Spaces for Staff Interaction
Designate a welcoming space for your team to interact with guests. Whether it’s a service counter with enough room to chat or a tasting station with a bit of flair, these details make your brand feel approachable and engaging.
First impressions matter. If your stall looks exciting, professional, and on-brand, festival-goers are far more likely to stop, snap a photo, and sample your food.
2. Make Your Branding Bold and Beautiful
Your restaurant stall is your stage—so every visual element should reflect your brand’s personality and professionalism. That starts with high-quality, visually consistent branding across every touchpoint.
Think bold backdrops, intense colours, and custom signage that tells your story at a glance. However, print quality is just as important as design. Your branding won’t land if your visuals are pixelated, poorly aligned, or washed out.
This is where working with professionals like Vinehall makes a difference. We use advanced large-format printing technology to produce crisp, vibrant graphics on durable materials—perfect for the hustle and bustle of multi-day events. From your main banner to small menu cards, every piece should reinforce your identity.
Our printing capabilities ensure rich colours, sharp contrast, and clean finishes that not only stand up to wear and tear, but also make your stall one of the most eye-catching in the park.
3. Prioritise Flow and Function
The best stalls don’t just look good—they work effortlessly for both guests and staff. A well-designed outdoor booth at Taste of Dublin needs to deliver seamless service during peak times without compromising on experience.
Smart Queue Management
Think about how people will queue and move through your space. Is it obvious where to place an order and where to collect? A stall that’s confusing to navigate can frustrate visitors and slow down service. Use signage, floor markers, or rope barriers to subtly guide the flow.
Optimised Staff Zones for Speed and Safety
Behind the scenes matters just as much. Make sure your team has enough space to prep, plate, and serve without bumping into one another. Include hidden storage, countertop space, and easy access to water or power if needed. Efficient layouts reduce stress and increase output.
Easy Accessibility for All
Design with inclusivity in mind. Is your counter at an accessible height? Can someone using a mobility aid easily place an order or browse your menu? Prioritising accessibility shows thoughtfulness and ensures no potential customer is excluded. A well-designed stall is a welcoming one.
Striking a balance between aesthetic appeal and day-to-day functionality is where Vinehall excels. We help brands design booths that don’t just attract visitors—they serve them beautifully, too.
4. Build with Sustainability in Mind
Today’s event-goers and organisers are placing greater importance on eco-conscious values, and your stand design is a perfect opportunity to showcase your commitment.
Use Eco-Friendly Materials That Make an Impact
From recyclable panels to timber frames and biodegradable displays, Vinehall offers a wide range of sustainable options that don’t sacrifice quality. Our eco-conscious builds help reduce your carbon footprint and show customers that your brand values the planet.
Choose Modular Elements for Reuse
We design modular stands that can be reused at future events—saving money and reducing waste. Components can be rearranged or refreshed without starting from scratch, keeping your environmental impact low. If you don’t exhibit often, consider hiring elements of your food stall.
Go Low-Energy with Lighting and Tech
Our team helps you choose low-energy lighting solutions and smart power use to reduce your stall’s energy consumption while keeping things bright, welcoming, and functional.
At Vinehall, sustainability is part of every build. We don’t just meet green standards—we exceed them with design solutions that are as eco-friendly as they are eye-catching. If you’re passionate about reducing waste, let your stand reflect that.
5. Incorporate Digital Engagement
In today’s hyper-connected world, you want your Taste of Dublin stall to live on beyond the event. That means building in digital engagement that invites people to share, connect, and remember.
Create Shareable Moments
Install a branded selfie spot, an eye-catching feature wall, or interactive displays that visitors can’t resist snapping. These moments drive social sharing and increase brand visibility online.
Display Social Media Handles and QR Codes
Make it easy for visitors to follow you or view your menu digitally. Prominent QR codes can link to your Instagram, website, or booking page. This is a seamless way to turn footfall into long-term followers.
Run Digital Competitions or Offers
Encourage engagement by offering something in return. A QR code leading to a prize draw or exclusive discount can be a powerful incentive. It’s a great way to collect emails, build your database, and keep the conversation going.
With Vinehall’s help, you can seamlessly integrate these digital features into your booth design, creating an experience that’s both immersive and measurable.
6. Plan Your Build and Breakdown Carefully
Taste of Dublin operates on a tight schedule. You need a stall that can be built and dismantled quickly, without hassle or damage. But it’s not just about logistics—it’s about sustainability, too.
Quick and Efficient Assembly
Our team understands the pressure of tight event timelines. We build custom stalls that come together efficiently with minimal tools and maximum reliability, helping you get up and running without delay.
Responsible Dismantling and Waste Reduction
Breakdown is just as important as setup. Poorly managed tear-downs can lead to massive waste, and too many stands end up in landfills. Vinehall prioritises sustainable breakdown solutions, including recyclable components and reusable structures.
Minimise Environmental Impact
We’ll help you avoid single-use materials and instead plan for modular, easy-to-pack designs that are built for the next event and the one after that. Your brand can lead by example in showing that event success doesn’t have to come at the planet’s expense.
Working with an experienced event stand designer in Ireland, like Vinehall, ensures your structure is not only beautiful but also practical, compliant, and environmentally responsible.
Need a Custom Exhibition Stand or Food Stall for Taste of Dublin 2025?
Whether you’re a first-time exhibitor or a returning favourite, Vinehall Displays can help you create a custom food stall that turns heads and drives traffic.
We design, build, and deliver bespoke event stands for restaurants, food brands, and hospitality businesses across Ireland. Get in touch today to discuss your Taste of Dublin stand design.
Not quite ready? Have a look at our exhibition and event rentals and get a quote.
