OVERVIEW: We provide Print, Event and Signage production services for Coca-Cola Ireland for over 25 years, our history with the Coca-Cola company has brought us to the all over Ireland and to Russia. Coca-Cola Ireland is sold via their bottling partner Coca-Cola Hellenic who operate bottling in 28 countries around the world. One of the recent projects we worked on was this shop branding in Belfast into Europa Bus station shop for their Brand Deep River Rock Thirst for better and Fanta Halloween Activation.
THE BRIEF: To refurbish the exterior of a kiosk shop in the Europa Belfast Bus station. It was important that this could be changed seasonally or for particular brand activation.
EXPERIENCE: We did a site survey and provided Coca-Cola designers with a detailed Keyline document. Once our print and fabrication team created all the 3D elements with lighting, our on-site production team fitted the branding on site in the Europa Bus Station Belfast. The whole process from a site visit to production was two weeks process while dealing with the account manager for Coca-Cola in Belfast and the store owner.
We used our two Roland DG Pro printers on Orafol 3162 Greyback self-adhesive vinyl over laminated with Mac tac matt print cover. This was applied directly to the kiosk once it was cleaned and prepared. The roof section was installed using a mix of printed 5mm and 10mm Foamex. The TV’s where our that are Samsung display 32” TV’s and displayed the new TV Adverts for Deep river roc and its Thirst for better campaign. For Fanta, this section including the intricate railings on top was cut from using our AXYZ Series CNC machine.
This Fanta Halloween version was a little more challenging than the original Deep Rover Rock activation. The Fanta logos were raised 15mm off the wall and a halo led lighting effect gives more impact. The “skull” imitates a shelf wobbler with invisible fixings and the LED red eyes shine through the 10mm printed clear acrylic panels.
We look forward to rolling out something very special on this site for Christmas and in the New Year.