The Power of Print: How to Make the Most of Custom Event Printing
Custom printing plays a pivotal role in creating a branded experience that’s both memorable and cohesive. From eye-catching backdrops to immersive, custom-printed flooring, every visual element contributes to how your brand is perceived – and remembered.
Large-format printing allows you to transform any event space, making the most of both vertical and horizontal surfaces. Think branded lino that guides attendees through your stand, or high-resolution banners that command attention from across the room. Whether you’re aiming to drive engagement, boost brand awareness, or simply make a strong visual impact, your print execution matters.
At Vinehall, we offer a full-service solution: Design – Print – Install. Our expert team collaborates with clients at every stage to deliver custom event graphics that don’t just look good; they perform. From concept development and 3D rendering to high-spec large format print production and on-site installation, we’re equipped to bring your brand to life with precision and creativity.
How Print Can Support Event Branding
Event spaces are no longer just venues – they’re canvases. The smart, strategic use of custom printing enables brands to take control of their physical environment, creating immersive experiences that leave a lasting impression. From floor to ceiling, every printed surface is an opportunity to tell a story, reinforce key messages, and guide attendees through a purposeful brand journey.
Large-format printing plays a central role in this transformation. Whether you’re launching a product, attending a trade show, or hosting a corporate event, high-impact visuals help capture attention in crowded, competitive spaces. By incorporating both vertical and horizontal elements, such as backdrops, banners, and custom-printed flooring, you create a cohesive, professional look that strengthens brand recall and boosts engagement.
Banners, Backdrops, and Other Vertical Printing for Events
Vertical surfaces are some of the most underutilised branding assets at events, exhibitions, and trade shows. Walls, columns, partitions, and even ceilings are often left blank, missing the opportunity to deliver key messages and elevate your brand presence. With large-format printing and custom print solutions, these vertical spaces can be transformed into powerful storytelling tools that catch the eye and hold attention.
Whether you want to impress passers-by, attract attendees from across the venue, or reinforce your visuals at eye level, the right vertical print can make all the difference. These high-visibility touchpoints are essential for brand recognition, directional clarity, and visual consistency across your stand or event space.
Custom-Printed Hanging Solutions for Events
Thanks to today’s high-resolution print technology, practically any surface can be transformed. Common vertical print assets include:
- Backdrops – Ideal for creating an immersive brand space behind your exhibition stand or stage area
- Mesh banners – Perfect for outdoor use where airflow and weather resistance are important
- PVC banners – Durable and vibrant, suitable for both indoor and outdoor promotions
- Pop-up and pull-up units – Lightweight, portable and great for fast setup at roadshows or conferences
- Wall graphics – Custom printed vinyl applied to solid surfaces for bold, seamless messaging
- Fabric prints – High-end, professional appearance for retail expos, showrooms, and VIP areas
- Hanging signage – Suspended displays that offer visibility across crowded exhibition halls
Each option offers a different benefit, from portability and ease of use to maximum visual impact.
Why Vertical Print Still Matters
- Grabs attention at eye level and above
- Helps define and anchor your stand visually
- Reinforces key messages through repetition
- Supports storytelling by guiding visitors through your space
- Increases visibility from across the exhibition floor
When done right, vertical print doesn’t just decorate your stand; it drives footfall, builds authority, and supports your event objectives from the moment the doors open.
At Vinehall, we produce everything from flexible PVC banners to fabric prints and tensioned backdrops. Whether you’re going for sleek minimalism or bold, graphic storytelling, our custom printing solutions are tailored to suit your visual goals and technical needs.
Carpet, Lino, and More Printed Flooring
Custom event flooring is one of the most effective yet overlooked ways to elevate your event presence. With printed carpet for expos, branded lino for trade shows, and durable vinyl floor graphics, you can extend your brand beneath your visitors’ feet – literally. Floor prints offer a unique opportunity for subtle reinforcement, wayfinding, and creative messaging.
Our team specialises in exhibition flooring solutions that combine beauty with practicality. Using our advanced large-format printers and environmentally friendly inks, we can produce photo-realistic, full-colour designs on a range of floor materials. Whether it’s custom-printed lino with directional cues or a branded carpet to tie your stand together, we ensure the finish is as durable as it is visually striking. Pair this with our end-to-end service (from concept to on-site installation) and your event space is not just functional, but unforgettable.
Custom-Print Flooring Solutions for Events and Exhibitions
We offer a broad range of large-format print options for flooring, each one customisable to match your brand identity and event objectives. Our materials are carefully selected for both performance and presentation, enabling you to create immersive environments that can withstand the demands of busy venues while still impressing your audience.
Custom printed carpet
Soft, tactile, and stylish, this option is ideal for exhibitions and trade shows where you want to create a luxurious, welcoming feel. Perfect for hospitality areas or branded lounges.
Printed lino and vinyl
Hard-wearing and easy to maintain, this flooring is suited to high-traffic environments like product demonstrations, retail activations, and interactive booths. Available in a variety of finishes.
Floor decals and cut vinyl graphics
A practical solution for temporary or event-specific messaging. These are often used for arrows, slogans, branded pathways, or interactive floor games.
Full-floor wraps
For full immersion and dramatic impact, a custom-printed wrap can completely transform a space. Use this to turn a basic venue floor into a branded environment aligned with your campaign visuals.
All flooring products are produced using eco-friendly materials and inks, making them suitable for indoor use in sensitive environments such as hospitals, schools, and public buildings. We use Greenguard-certified inks and low-VOC materials, and partner with Enva to ensure that any waste is recycled responsibly.
Why Printed Flooring Matters
At busy exhibitions or trade shows, the floor can serve multiple purposes:
- Direct traffic with branded pathways or arrows
- Define zones within your stand, separating product displays from meeting areas
- Enhance immersion by aligning the visual design from floor to wall
- Create photo-friendly spaces that stand out on social media
- Reinforce your brand every time someone looks down
Floor graphics are particularly effective in high-footfall environments where visual overload is common. A well-designed floor can subtly guide visitors, hold their attention, and deepen their connection with your brand.
Advanced Print Technology That Sets Us Apart
At Vinehall Displays, we invest in the best equipment available to deliver high-quality large-format printing with precision, speed, and sustainability. Our production line includes state-of-the-art machines that offer photo-realistic print quality across a wide range of materials. Whether you need impactful backdrops, branded flooring, or intricate signage, our technology allows us to bring your vision to life while maintaining eco-conscious standards.
SwissQprint Nyala 3 Flatbed Printer
Exclusive in Ireland
The SwissQprint Nyala 3 is a world-class UV LED flatbed printer that sets the benchmark for quality, versatility, and environmental responsibility. As the only provider in Ireland operating this machine, Vinehall offers a print service that is unmatched in scope and detail. This printer is ideal for large-scale event graphics, including rigid signage, branded walls, and custom floor solutions.
- Prints up to 2100dpi for exceptional detail and sharpness
- 3.2m x 2m flatbed with roll-to-roll capability for flexible media use
- Supports white and varnish inks to create layered textures and visual effects
- Features nine configurable colour channels for creative precision
- Uses pollutant-free UV LED curing for safer production and energy efficiency
- Suitable for both vertical surfaces and custom floor printing
Roland DG Print & Cut Machines
Dual Machines for Detailed and Versatile Printing
Our Roland DG machines provide reliable and consistent output for everything from vinyl lettering to pull-up banners. With dual print-and-cut capability, these printers allow for high-efficiency production and photo-realistic quality, making them a favourite for indoor signage and exhibition graphics.
- 1440dpi x 1440dpi resolution for crisp, lifelike images
- Eco-solvent 7-colour ink set delivers vibrant, durable results
- Greenguard-certified inks safe for indoor public environments
- Ideal for pop-up displays, indoor signage, and fine vinyl work
- Accurate cutting and finishing for complex shapes and designs
Sustainability in Every Print
Sustainability is a core part of our production process. From the ink we use to how we manage waste, every element is chosen to reduce environmental impact without compromising on print quality. Our approach ensures that your branding materials are safe, responsible, and suitable for public or sensitive spaces.
Certified Eco-Friendly Inks and Processes
All our inks are Greenguard and Greenguard Gold certified, meaning they meet strict chemical emission standards. This makes them ideal for indoor environments where safety and air quality are essential.
- No harmful emissions or chemical off-gassing
- Safe for use in schools, hospitals, and indoor event spaces
- Long-lasting performance without toxic additives
Waste Management and Energy Efficiency
Our partnership with Enva ensures all waste ink and cleaning fluids are disposed of through an EPA-licensed process. This responsible recycling process is matched by our energy-efficient equipment, which uses low-power LED curing technology.
- EPA-approved waste recycling through certified providers
- Environmentally responsible disposal of ink and solvents
- Low-energy LED curing reduces overall carbon footprint
Let Us Handle Your Large-Format Print Needs for Trade Shows, Exhibitions, & Other Events
At Vinehall Displays, we don’t just print — we help you transform spaces into powerful brand experiences. Whether you’re planning a trade show, exhibition, product launch, or corporate event, our full-service approach covers everything from creative concept to on-site installation. Ready to make a lasting impression? Contact us today to discuss your custom print needs and get a tailored quote for your next event.
